Privacy Policy


Policy Introduction & E-Commerce Data Protection Core Principle

This independent Privacy Policy is officially released by the vertical cross-border hair styling tools and hair care discount retail e-commerce platform, formulated in accordance with global cross-border e-commerce user data unified protection standards, overseas consumer personal information management norms and online retail website data operation specifications. This policy applies to all website visitors, browsing users, registered account users, order placing consumers, after-sales service applicants and global mobile terminal, computer terminal website access users of this hair beauty e-commerce platform, regulating the whole process of user non-sensitive browsing data, order transaction information, shopping behavior data and consumption preference information collection, storage, use, transmission and protection.
As a standardized cross-border B2C discount e-commerce platform focusing on global hair beauty product retail, we take user personal data security, shopping privacy protection and transparent data operation as core operation bottom-line principles. We adhere to three fixed privacy management tenets: no active illegal user private data collection, no unauthorized third-party user data sharing, no commercial user privacy data resale, match the official neutral website operation tone, protect global user cross-border shopping privacy right comprehensively, and eliminate user privacy leakage risks in discount commodity browsing, order payment, global cross-border logistics distribution and after-sales refund service links.

Scope of User Information Collected by E-Commerce Platform

We only collect necessary shopping business-related user information required for normal e-commerce website operation, order transaction completion, global logistics parcel delivery and standardized after-sales service execution, without collecting redundant sensitive private personal information irrelevant to retail shopping business. The first category is user basic order transaction information: user order consignee name, global overseas delivery address, recipient contact verification information, order settlement USD transaction record, discounted commodity purchase record and order after-sales service application record, which are core information supporting parcel global delivery and order fund settlement.
The second category is website platform browsing behavior data: user commodity browsing track, hair styling tool and hair care product category preference, discount commodity collection behavior, homepage banner activity browsing record, sidebar recommendation module click data and independent station resident access duration data. Such anonymous browsing data is used for optimizing homepage emotional copy layout, discounted commodity recommendation logic, summer hair beauty activity page arrangement and user impulse consumption shopping experience upgrading, improving website humanized decoration and page user-friendly optimization effect.
The third category is platform account basic public information: registered user account nickname, self-set account login password encrypted data, user independent shopping preference setting and website page style customization data. We do not collect user identity certificate sensitive information, private location real-time positioning data, private social contact information and personal consumption credit data in the whole platform operation process, minimizing user privacy data storage volume from the source to reduce data hidden danger.

Legal & Standardized Use Rules of Collected User Data

All collected user shopping data and transaction information are only used for internal official e-commerce platform operation business, without off-bound commercial use. First, support global order logistics docking: match 1-3 day warehouse shipment arrangement, 6-12 day cross-border distribution scheduling and free global shipping parcel outbound sorting, ensure accurate parcel delivery to user reserved overseas address.
Second, optimize discount retail commodity operation: analyze global user hair care product fragrance preference, salon styling tool demand and seasonal summer hair beauty consumption habit, adjust full-site 60% off discount commodity inventory structure, homepage banner marketing layout and sidebar emotional recommendation copywriting, fit target American consumer group impulse consumption habit and warm emotional shopping demand.
Third, standardize after-sales service deployment: support 60-day free return audit, 5-10 day refund fund reconciliation and customer service demand docking, accelerate after-sales problem processing efficiency while binding user order data privacy protection mechanism. Fourth, realize normal website system operation: maintain independent station server stable operation, search sidebar function optimization and commodity category page normal loading, optimize overall website shopping operation fluency.
We will never use user shopping data to send unauthorized commercial advertisement push, irrelevant commodity spam marketing and frequent disturbing service reminder; we will not bind user consumption data with third-party commercial marketing platforms, keep platform data use independent and pure, maintain high-end official discount retail brand image of the hair beauty e-commerce website.

User Data Storage, Encryption & Cross-Border Transmission Standard

Combined with cross-border e-commerce server deployment characteristics, the platform adopts international advanced end-to-end data encryption technology for all user order transaction data and shopping private information, implement classified encrypted storage mechanism for effective user data and expired invalid data separately. Valid ongoing order data is stored in encrypted exclusive server partition independently, with multi-layer operation authority password isolation; only platform official data operation management team has limited access authority, front-end customer service and commodity operation staff cannot query complete user private information.
For completed closed orders, finished refund cases and over-stored browsing behavior data, the platform automatically executes regular data encryption archiving and regular invalid data cleaning mechanism periodically, reduce long-term redundant privacy data storage pressure automatically. Facing global cross-border business layout, user logistics data cross-border transmission follows unified international e-commerce data transmission norms, no plaintext private data cross-border open transmission behavior exists in whole link.

Third-Party Data Sharing Restriction & Privacy Risk Control

This policy clearly stipulates zero unauthorized third-party user data sharing bottom line of the platform. We only authorize necessary order logistics delivery data to cooperative cross-border logistics carriers bound by formal confidentiality agreement, and the shared content only contains parcel delivery address and consignee basic information required for distribution, without user payment data, account password and consumption preference sensitive data disclosure.
We never sell, rent, trade and gift user shopping privacy data to third-party marketing institutions, beauty retail peer merchants, data collection companies and commercial push platforms; we do not open platform user data interface to irrelevant third-party website plug-ins and embedded tools. All website sidebar search modules, commodity recommendation components and homepage banner picture components are self-developed by the platform, without third-party embedded data tracking plug-ins to avoid invisible privacy capture.

User Privacy Right & Policy Iteration Specification

Global users have independent right to query personal platform shopping data, close anonymous behavior data collection permission and clear personal account shopping record independently at any time through user background center. The platform supports user autonomous privacy setting operation with no operation threshold and service charge. When platform business and global data protection norms iterate, we will update this Privacy Policy synchronously and publish updated version on independent website dedicated policy page publicly, without private user notification. The policy maintains official, concise and standardized writing style all the time, matches overall website document tone, and keeps consistent with other platform official policy file specifications.